Business consulting website
Expertise
Tech Stack
Duration
Challenge
Fortlane Partners needed a website that clearly communicated its brand message, values and comprehensive range of services. The challenge was to optimize the existing corporate design for the digital area without changing it and to focus on lead generation and recruiting.
Solution
The new website serves as a digital business card that skilfully reflects the brand core of Fortlane Partners. A strategically well-thought-out UX concept enables users to quickly gain an impression of the services. By using the NEOS CMS, the maintenance effort is reduced, leaving more time for central consulting topics.
With strategy workshops and key sprint to the brands core
Together with the Fortlane Partners team, we initially entered an important strategic phase, which we started with an individual workshop. We were able to get close to the core of the brand, worked out the strategic goal with which we wanted to start the collaboration, questioned target group needs, (re)defined and classified brand values and agreed on a clear timeline for the coming weeks. By developing the results together, we were all able to start the implementation, both on the customer side and internally, with a good feeling and with the same level of knowledge, which began some time later with a key sprint. The aim of this was a first draft of the information architecture, a mood board and a technical concept that skillfully reflected the goals developed in the strategy workshop.
FigJam as the tool of choice for our strategy workshop
Art Museum of first drafts in the Key Sprint
Penrose Animations as individual Eye Catcher
The first impression counts: That's why a well-thought-out and individual animation on the homepage should represent the qualitative character of the consulting firm. In order to better understand the brand, the logo was examined more closely. This consists of two different diamonds that are part of a Penrose tiling. Penrose tiling forms gap-free levels composed of pairs of diamonds, without the basic scheme ever being repeated. These Penrose tilings now form the basis for an individual hero animation, which – anchored in the UI – strengthens the appearance of the brand. The Penrose mosaic thus symbolizes Fortlane Partners' individual consulting approach, which leads to a holistic solution for the customer.
The animation, including the mouseover effect, was finally technically implemented using p5.js.
Harmony and class for the Interface
In the first few concept weeks it became clear that there should be a strong focus on a special interface in order to highlight the unique character of the consulting firm at first glance. A further development of the existing user interface allows the brand to grow so that it feels as high-quality as the consulting service itself. The parallel lines and the holistic structure of the Penrose tiling were transferred to other details in the design of the site in order to create a uniform overall image . Some animations were also used to motivate users to interact with the website.
Reaching the goal easily with OpenSearch and Vue.js applications
A clear information architecture, a sensibly structured filter logic and a stringent user interface enable users to use the website according to their respective interests and to quickly find out about new developments. The use of OpenSearch ensures lightning-fast search queries and results, and Vue.js applications ensure an intuitive and quick-to-use interface.
Lead generation done right
with Salesforce
Leads are created when a website visitor contacts you through a form. Would you like a new event with separate lead generation? No problem: Forms and the data transmitted to Salesforce can be maintained independently by the Neos editors.
NEOS CMS with tailor-made design system
By choosing the Neos CMS, we have a platform for content maintenance that enables easy editing of content through a clear interface and direct inline editing. Using our specially developed design system, editors can now intuitively create content and publish it independently. Thanks to a high degree of flexibility, the new website fits seamlessly into the corporate design. Providing information for multiple languages and channels is easy.
We sprint to the goal together
Behind the scenes
