Lubricants in a new dimension
Expertise
Tech Stack
Challenge
BECHEM sought to redesign its website to appropriately reflect both the company's historical background and its innovative strength. The aim was to unite the brand message and product advice on a user-friendly, target group-orientated platform, while at the same time seamlessly integrating a comprehensive product database.
Solution
A stylish and clean design combines the historical depth with the innovative strength of BECHEM. The website offers an extensive product database with a powerful search and filter functionality, supported by a customised interface between the PIM system and the CMS NEOS.
UX Konzept & Design
The challenge was tackled comprehensively on a strategic, design and technical level. The design combines a minimalist, clear aesthetic with a spacious layout and offers user-friendly navigation. At the centre is a very extensive product database, equipped with a sophisticated search and filter functionality that enables precise and efficient searches. The enquiry and consultation process has been logically standardised and discreetly integrated to ensure a seamless user experience. In addition, appealing content teasers as well as clear and informative pages ensure an attractive and informative presentation. This well thought-out concept transforms technical content into an aesthetically pleasing and functional digital product.
Technical implementation
In order to display the large amount of product data in five different languages, a customised interface was developed from the existing PIM system to the CMS NEOS used by us. Over 17,000 data sheets are provided on the site for the 800 imported products, which can be downloaded depending on the customer status, and the product search and filtering was developed and optimised on the basis of a VueJs application so that the customer can quickly find the right product.
