New UX and product pages for sink manufacturers

Anyone who knows SCHOCK knows that SCHOCK is different. ‘Colour your life’ is not only reflected in the claim and the company's attitude, but also in its entire external communication. The combination of the refreshing approach and the company's openness to trying out new things immediately impressed us.

After an extensive usability check of the website, the first facelift of SCHOCK.de was carried out based on the resulting optimisation results. In addition to fixing minor bugs and optimising the responsiveness of the website, we made sure that SCHOCK's exceptional interface was presented in a clear design system.

And of course, we also had to improve the general user experience. To do this, we once again put ourselves in the target group's shoes and rethought existing modules from the user's perspective. Among other things, we then designed a new entry point on the homepage, improved the navigation and expanded the product worlds with interactive hotspot sections to illustrate the combination of products instead of just displaying them individually. To bring more life to the website in general, we integrated animations and inspiration areas with social media walls.  

In addition to the facelift, we implemented the digital communication of the two new products ‘Carbon’ and ‘SINK GREEN’ on their own websites. The challenge: While SCHOCK Carbon is a luxury product, the SINK GREEN sink stands for sustainability and recycling - both product lines therefore required a very different communication strategy and user experience. The Carbon site therefore impresses with an elegant interface and modern 3D scroll animations of the carbon sink in ‘Apple style’. SINK GREEN, on the other hand, is characterised by its remarkable visual language, storytelling approach and lively animated content.