As a brand ambassador, a website plays a central role in the digital communication, presence and perception of an organisation. Exactly - a classic phrase in consultations with our customers. This time, however, we were the customers and not only changed our perspective, but also our entire website!  

The OMR Festival for the digital universe took place in Hamburg again this year. And we from Format D were there! In search of new inspiration, exciting insights from the industry and the trends of our time and the future, we experienced and took away a lot during the two days of the event.Since 2011, the Online Marketing Rockstars conference has established itself as Europe's largest knowledge and inspiration platform for the digital and marketing scene and offers up to 70,000 visitors a colourful, two-day programme of keynotes, panel discussions, trade fair, seminars and masterclasses.This year, two topics in particular were in the foreground: artificial intelligence and sustainability.