Website for crumbling specialists
Expertise
Tech Stack
Duration
Challenge
The core objective: to combine the company's sense of tradition with modernity, enjoyment and the joy of cooking.
Solution
The new digital brand presence now shows LEIMER in all its facets: As a crumble specialist with the highest quality standards and a wide range of products for end consumers and the catering trade, as well as individual solutions for major customers.
Fresh bread - Fresh UI
The colours in the brand's logo were taken up for recognition in digital and refreshed with the help of small twists in brightness, saturation and hue. Different shades of red and blue provide lightness and freshness. We also stayed close to the core of the brand with the font. The familiar analogue font is broken up by a timeless secondary font in italics with a diagonal weight emphasis, which builds a bridge between old and new. Round shapes bring modernity to the UI and at the same time represent a metaphor for the organic products.
New: The LEIMER world of recipes
The new website offers the end consumer even more added value with creative recipe ideas that go beyond the classic schnitzel. Pork fillet in puff pastry, fried mozzarella, apricot dumplings... The best dishes are created with LEIMER products. The dedicated recipe section not only makes our mouths water, but also forms another content pillar of the new website. All recipes are smartly linked to the LEIMER products.
Technical implementation
The website is based on the NEOS content management system. We have developed our own design system in the LEIMER CI so that content can be maintained easily and flexibly by the content editors. The products can also be easily created and edited in NEOS using templates. These can be filtered according to product types and properties in order to find the right products for users and their needs more quickly.
To do this, we used the ElasticSearch search engine to perform and combine many types of search queries. Speed, customisability and reliability are just a few of the advantages. ElasticSearch is now one of the most important full-text search engines on the Internet and many large companies use the software and have been working successfully with it for several years.
