The May issue of PAGE, the creative industry magazine, focuses on different design methods and processes. As we pursue a very intensive and unique approach with our key sprint, our strategist Alina and our UX/UI designer Victoria were interviewed by author Nina Kirst about our approach in this creative and exciting project phase. For the past two years, we have been working in an interdisciplinary team for five days to develop the strategy and concept in the form of a low-fi prototype for a new product. Each day is meticulously planned in order to give the creative chaos a clear order and structure and to keep the core objective in view at all times. Alina and Victoria describe our process in the key sprint based on the development of a web app for the Goetz Collection, which has been in use at the Munich City Museum since the end of April.